Privacy

Privacy Policy

Last updated: 16 September 2026

Super Mahi Kart® respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, purchase a product, contact us or enquire about sponsorship and partnership opportunities.

1. Who We Are

Super Mahi Kart® is operated by:

MMSMK Ltd

Company number: 16303156

Registered office: Bell Maison, Unit 2, 7c High Street, Barnet, EN5 5UE

Email: orders@supermahikart.com

MMSMK Ltd is the data controller responsible for your personal information.

Super Mahi Kart® is Mahi Maru’s racing and merchandise brand and is managed on her behalf by her mother, Divya Maru.

As Mahi is a minor, she does not personally collect, access or manage customer information.

2. Information We Collect

Depending on how you use our website, we may collect:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Payment status and transaction references
Messages, enquiries and correspondence
Sponsorship or partnership information
Newsletter and marketing preferences
Website usage, device and browser information
IP address and cookie information

We do not directly store complete payment-card details. Payments are processed securely by our payment provider.

3. How We Collect Your Information

We may collect personal information when you:

Place an order
Create an account, if this feature is available
Contact us or submit an enquiry form
Enquire about sponsorship or partnerships
Subscribe to emails or marketing
Select track collection
Interact with our website
Accept optional cookies
Contact us through social media

Some technical information may be collected automatically through essential website technology or, with your consent, through analytics and marketing cookies.

4. How We Use Your Information

We may use your information to:

Process and deliver orders
Take and confirm payments
Arrange Royal Mail delivery or track collection
Provide order updates and customer support
Manage returns, refunds and complaints
Respond to general, media, sponsorship or partnership enquiries
Maintain business, tax and accounting records
Prevent fraud and protect our website
Improve our products, website and customer experience
Send marketing communications where you have agreed to receive them
Understand website performance through consented analytics

5. Our Lawful Bases

Under UK data-protection law, we must have a lawful reason for using your personal information.

We generally rely on:

Contract: To process an order, arrange delivery or take steps requested before entering into an agreement.
Legal obligation: To maintain tax, accounting and transaction records or comply with other legal requirements.
Legitimate interests: To operate and protect our business, respond to enquiries, prevent fraud and improve our services, where those interests do not override your rights.
Consent: For optional marketing, analytics and non-essential cookies. You may withdraw your consent at any time.

6. Marketing Communications

We will only send marketing communications where we have a lawful basis to do so.

You can unsubscribe at any time by:

Selecting the unsubscribe link in an email; or
Contacting orders@supermahikart.com.

Unsubscribing from marketing will not prevent us from sending essential messages concerning an existing order.

7. Cookies

Our website uses essential cookies required for functions such as security, shopping baskets and checkout.

With your permission, we may also use analytics, advertising or social-media cookies. Non-essential cookies will not be activated unless you provide consent.

You can accept, reject or manage optional cookies through our cookie banner. Further details are available in our separate Cookie Policy.

8. Who We Share Information With

We may share necessary information with trusted service providers that help us operate the website and fulfil orders, including:

Website hosting and e-commerce providers
Payment processors
Royal Mail and other delivery providers
Email and newsletter platforms
Accounting and professional advisers
Website security and fraud-prevention providers
Analytics or advertising providers, where you have consented
Regulators, law-enforcement bodies or public authorities where legally required

These providers may only use your information for the services they provide to us and must handle it securely.

We do not sell your personal information.

9. International Transfers

Some technology or service providers may process information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure appropriate data-protection safeguards are in place, such as UK adequacy regulations or approved contractual protections.

10. How Long We Keep Information

We retain personal information only for as long as reasonably necessary.

We may retain:

Order, payment and transaction records for up to six years to meet legal, tax and accounting obligations
Customer-service and general enquiries for up to two years after the matter is closed
Sponsorship and partnership enquiries for up to two years after the last contact
Marketing information until you unsubscribe or withdraw your consent
Cookie and analytics information for the periods described in our Cookie Policy

Information may be retained for longer where required to resolve a dispute, establish legal rights or comply with the law.

11. How We Protect Your Information

We use reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no online system is completely secure, and information sent through the internet is provided at your own risk.

12. Children’s Privacy

Super Mahi Kart® celebrates and supports young people in motorsport, and some website content may be enjoyed by children.

However, the online shop, email subscription, contact forms and commercial enquiry features are intended for adults. Anyone under 13 should ask a parent or guardian to place an order, subscribe or contact us on their behalf.

We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement.

If you believe a child has provided personal information without this involvement, please contact us at orders@supermahikart.com so we can review and, where appropriate, delete it.

13. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

Request a copy of your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Request the transfer of information you provided
Withdraw consent at any time
Complain about how your information has been handled

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, contact orders@supermahikart.com. We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner’s Office:

Website: www.ico.org.uk

Telephone: 0303 123 1113

We would appreciate the opportunity to address your concerns first.

14. Third-Party Links

Our website may include links to social-media platforms, sponsors, partners or other third-party websites.

We are not responsible for the privacy practices or content of external websites. Please review their privacy policies before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy when our services, website tools or legal obligations change.

The latest version will always be published on this page with the updated date shown above.

16. Contact Us

For questions about this Privacy Policy or how your information is handled, contact:

MMSMK Ltd

Managed by: Divya Maru

Email: orders@supermahikart.com

Registered office: Bell Maison, Unit 2, 7c High Street, Barnet, EN5 5UE

Company number: 16303156